WHO'S RIGHT FOR RHONDA?
Who would have thought two characters from an insurance ad would become one of Australia's favourite couples. Our narrative continued, with shock, horror, a new man on the scene, this was the starting point for a Digital, social media and PR posed a simple queston to the Australian public: WHO'S RIGHT FOR RHONDA?
People tweeted their allegiance, bloggers promoted teams, all driving people to vote for either TeamKetut or TeamTrent.