Nicholas Desira

THE SONG ROOM. PLAY AIR CAMPAIGN.

The Song Room is a not-for-profit organisation that provides music and arts programs for disadvantaged kids. They asked us to create a fundraising campaign to help them continue to do this.
We knew music was essential for children’s learning and development. What we didn’t know was that 700,000 kids across Australia don’t get taught it at school. That’s three out of four kids who only have air instruments to play.

So our idea was to help The Song Room put real instruments in the hands of kids who need them by creating an entire campaign around Air Instruments.
A unique approach to charity advertising, it wasn’t just a pull on the heart-strings, it was fun. 
We made a set of Air Instruments to sell in retail stores to raise money. Light hearted and playfully designed, the Air Instrument packs were popular. They sold out of many of the stores the day after they were displayed.